According to Dave Evans, noted social media expert and author of the
bestselling book “Social Media Marketing: An Hour a Day”, social media
expects participation; absence is more noticeable than presence.
Here’s a peek into some of his effective pointers:
• Find out the target audience
• Locate this target audience in various social media platforms
• Get connected to this target audience on these platforms and get the
relationship going
• Establish your credibility through interactions where you add value
to your contacts without indulging into marketing
• Once the credibility is established and relationships are mature
enough you can actually start the marketing (keep it subtle, in your
face marketing just doesn’t work on social media)
• This is an ongoing process
So don’t hesitate anymore, the social web is waiting; learn how to
make the most of your online presence and maximize your brand
potential-from Dave Evans himself!
He’s coming to India to conduct a series of workshops, aimed at
imparting practical and hands-on tips on the whys and hows of social
media marketing and step-by-step guidance on making your own marketing
campaigns.
Log on to http://www.socialmediaworkshop.net for information and
registration.
|
