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My parents, and up until quite recently, my wife struggled to figure
out what it is that I do “on the internet” for a living and why all of
these companies are always calling at odd hours of the night? I have
finally found a simple way to explain what SEO (Search Engine
Optimization) is and why it is important for any person or business
who runs a website on the internet. Since you’ve come this far and are
reading this on my SEO page, you are probably already aware of what a
search engine is. Some great examples of such search engines that you
may have used or have heard of are Google, Yahoo!, Bing (MSN),
Ask.com, Lycos, AltaVista, WebCrawler, etc. There are many others with
various flavors of search algorithms and different methods of
delivering data to the end user (you – the searcher), but the big ones
are the most important ones, since they get the majority of the
traffic and queries. (A query is a technical term used by geeky
internet guys describing the keywords that a user types into the
search engine to look for results.) In my years of search marketing
and optimization consulting I have found that we really need to focus
on only three main search engines to get approximately 98% coverage of
all search queries. The big three (as you may have already guessed)
are: Google, Yahoo and Bing.
“Why do I need to know this?” – you may ask yourself; well, the answer
is simple: we have started talking about what search engine
optimization (SEO) is and now that we know what a search engine is all
we have left with is optimization – and what it really means.
Optimization is usually defined as a process of making something
better or perfecting something that has already been made. In some
sense, this definition holds true for SEO. As search engine
“optimizers” we perfect and make your (or your business’s) website
better from the search engine’s standpoint. In reality your website is
just a multitude of lines of code that when fed into a browser (such
as Internet Explorer, FireFox or Safari) transform into a pretty page
with buttons, links and pictures. What some people are not aware of,
however, is that not all of the page HTML code is used to display the
website in the browser’s window; some of that code is actually used
for other purposes which may be: user activity tracking, java script
loading, SEO optimization, and much more.
Here is where the magic happens: Search Engine Optimization (SEO) is a
process that requires careful planning of the layout, code, keywords,
tags and many other attributes within that page’s HTML code so that
the search engines (and their crawlers) are able to quickly and easily
gather information about your website and present it in the proper
order to the searcher when they type in their search query.
Unfortunately the story doesn’t end there
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